B2B Tech Myth #5: Big Marketing Thoughts Inevitably Lead to Action

Too many voices around the table can slow things down, even when the marketing goals are clear. We have seen how too many meetings can actually lead to NO results because resources are haphazardly kicking the can down the hallway rather than taking proactive accountability for next steps. At TME we can translate business vision and mission into a concrete, strategic plan. We come to the office every day knowing exactly what we are working on and where we are headed. And because we bring an external perspective, we help clients get out of their own way with focused, measurable programs delivered by TME’s experienced marketing professionals.

TME’s Remote Marketing Cubicle was founded in 2003 to provide an alternative to recurring problems like this—something me and my colleagues saw firsthand during our corporate days.

If these barriers sound familiar, Talk to Us.

B2B Tech Myth #1: “Drive-up Window” Style Marketing Creates Demand

B2B Tech Myth #2: Small Business CEOs Should Devote Time to Creating Marketing Content

B2B Tech Myth #3: It’s OK for Sales and Marketing to Operate on Separate Islands

B2B Tech Myth #4: SME’s Should Remain Head’s Down in Development Mode at all Times

B2B Tech Myth #5: Big Marketing Thoughts Inevitably Lead to Action

GLP Certification Program Addresses Latest FDA Regulations

In August 2016, the FDA revised its Good Laboratory Practices (GLP) regulations and is currently conducting surveillance inspections of laboratories, testing sites, and contract research organizations (CROs) to ensure that facilities comply with GLP, and can maintain data integrity for their studies. If the Study Director cannot prove GLP compliance and data integrity, they can be subject to a Form 483, other Warning Letters, and more.

The Center for Professional Innovation & Education (CfPIE), a global leader of technical training across the life sciences industry, has introduced a unique GLP Facility Certification Program that provides the documentation needed to prove that U.S. facilities and quality systems are fully GLP compliant.

Until now, pharmaceutical, biotechnology, or medical-device laboratories and CROs in the U.S. had no way to show that their facilities are compliant with GLP, as their European counterparts can.

The Marketing Rub: 2 Requests in 8 Hours

We collaborated with CfPIE’s Program Director to develop the offering, which includes a 5-step process toward certification. Past attendees of CfPIE’s “GLP for Pre-Clinical Testing” training class, many of whom had expressed the need, were our first focus to introduce the Program. Our initial market introduction also included a targeted and integrated email campaign, PR, social media, SME blogging, and telemarketing. Within the first eight hours of promotions, CfPIE received two requests for its GLP Facility Certification Program. More B2B marketing strategies that drive demand.