B2beHeard Blog: Marketing Best Practices

Category: Industry Views

B2B Tech: The Remote Marketing Cubicle Celebrating 15th Year

Crossing into 2000 many small tech firms and dot com startups hit the wall, racing fast for an IPO or acquisition. This left doubt and trust issues with many tech buyers. It took time to shed the residue, but the ones that survived refocused their companies to grow, NOT flip. Many of these small companies …

B2B Inbound Lead Funnel. Have One? Yours Working?

WHAT’S A LEAD FUNNEL? Here’s our quick summary, including how sales and marketing should work together along the way: Top of the Funnel: Marketing attracts prospects, stimulating interest and awareness in your offering Middle of the Funnel (Interest vs. Intent): Marketing deploys relevant, valuable tactics to motivate prospects to demonstrate proactive interest, now a Marketing …

B2B Tech Myth #5: Big Marketing Thoughts Inevitably Lead to Action

Too many voices around the table can slow things down, even when the marketing goals are clear. We have seen how too many meetings can actually lead to NO results because resources are haphazardly kicking the can down the hallway rather than taking proactive accountability for next steps. At TME we can translate business vision …

B2B Tech Myth #4: SME’s Should Remain Head’s Down in Development Mode at all Times

Your subject matter experts (SMEs) are a veritable goldmine of untapped resources that marketing should leverage. Understandably, SMEs most often spend their days head’s down working on the task at hand, dedicated to the smallest technical detail—especially those focused to innovate technology such as software and web apps, hardware and devices, and professional services. Whether …