B2beHeard Blog: Marketing Best Practices

Category: Blog

B2B Tech Myth #1: “Drive-up Window” Style Marketing Creates Demand

TME’s Remote Marketing Cubicle was founded in 2003 to dispel and correct the marketing myths (in particular the following 5) we saw that crept into corporate culture and stalled business growth. Instead, our alternative supports the sales process and ensure sales and marketing are properly aligned. B2B Tech Myth #1: “Drive-up Window” Style Marketing Creates …

HOW INTERNATIONAL SPAM COMPLIANCE IMPROVES SUBSCRIBER ENGAGEMENT

Of course, compliance with SPAM regulations is important from a legal perspective. It is also important, however, from a marketing standpoint. Email deliverability and compliance are tightly tied to the quality of your database. The quality of your database is tied to marketing’s efforts to build and sustain a community of active subscribers engaged through …

Facebook “Preferred Page Audience” Offers B2B Value

Until now, my colleagues and I discounted Facebook as a viable awareness platform for technology companies selling B2B. But with Facebook’s “Preferred Page Audience” feature you can put your Page in front of people who matter to you most. For example, one of our technology clients sells business continuity management software and professional services. Facebook …