B2beHeard Blog: Marketing Best Practices

Category: Blog

Marketing Calls-to-Action Along the B2B Buyer Journey

Your offerings were developed because your solution meets a specific need in a new, innovative way and/or in a way superior to similar offerings in market. Human behavior tells us that today’s B2B buyer—especially today’s B2B tech buyer—wants to go as far as they can in evaluating your solution virtually before having to engage and/or …

“PR” Does Not Mean Press Release: New Strategies

Not too long ago, emerging technology companies selling business-to-business could send a compelling press release over a newswire service and get response from journalists with a light pitch or sometimes no pitch at all. Journalists covering Microsoft, IBM, Oracle, and other giant brands were also drawn to smaller tech companies, even startups, if their innovations …

Achieving Case Studies for Marketing Content

Content is king and frequent, valuable content rules the castle. But it remains true that serious buyers value case studies over anything else because they validate your offerings and show them the full potential of using them. Companies gain extra credibility because rather than touting their value in a salesy way, case studies demonstrate value …

Driving Traffic and Sales Leads at Trade Shows

Product and service companies exhibit at trade shows to give their sales reps in-person opportunities to start conversations with as many relevant attendees as they can. The end goal: nurture quality leads toward a sale. Good money is spent for the booth space, travel, giveaways and all the logistics, so it shouldn’t be expected that …

Case Study: Better Data Improves Email Marketing Results

New approach needed to meet aggressive quotas TME was engaged by its longstanding client, an international non-profit organization with a member-base of 15,000, has provided benefits and services to senior-level financial executives worldwide since 1931, to recommend a new approach to its member acquisition email campaigns that would help meet its aggressive 2016 member acquisition …