EXTON, PA / NOVEMBER 2008 /Analytical Graphics Inc (AGI) is a producer of commercial off–the–shelf (COTS) software that integrates the analysis of space, defense and intelligence assets for national security and space professionals. TME was initially engaged to support AGI’s sales team with enhanced value propositions and a comprehensive sales kit. TME repurposed these efforts to revamp AGI’s customer communications program.

AUSTRALIA / AUGUST 2008 /Intermine‚ provider of enterprise–wide storage resource management (SRM) solutions was going to market in its 4th release of FileCensus®‚ the company’s flagship software. And, FileArchive® was making its market debut. TME was engaged to lead the integrated product launch with a focus on boosting Intermine’s reseller network. TME’s product marketing best practices will also unite sales and R&D efforts. To help increase pre– and post–sales opportunities and their reseller channel‚ TME will also enhance Intermine’s corporate and product branding‚ and deploy foundational sales and information tools–new website‚ comprehensive sales kit‚ customer success stories‚ white papers‚ user documentation‚ awareness campaigns‚ and more.

KING OF PRUSSIA, PA / APRIL 2008 /A–Frame Technology Assurance‚ a technology construction management firm helps IT buyers select and manage their vendors. Over half of today’s information technology projects are grossly over budget and deliver less than 75% of the expected functionality. Unlike traditional IT project management‚ A–Frame leverages proven construction industry practices to serve as the buyer’s advocate throughout all key phases of an IT project–from concept to go–live. TME was initially engaged to deliver the company name‚ corporate image‚ and foundational marketing and communications for A–Frame’s market debut.

LIMERICK, PA / MARCH 2008 /WAIglobal is a worldwide distributor and manufacturer of rotating electrical alternators‚ starters and components for the automotive aftermarket since 1978. TME was initially engaged to help WAI inform its customers on the recent industry trends impacting raw materials‚ currency‚ and labor rates. The communications program needed to also diffuse any notion that WAI was directly planning to raise costs.

WAYNE, PA / FEBRUARY 2008 /Evolve IP is a Communications as a Service (CaaS) provider with a broad range of expertise in managed telephony/VoIP‚ hosted applications‚ managed networks‚ and security & compliance. Evolve IP offers customers a more efficient way to buy‚ manage‚ and secure their technologies. TME was initially engaged to produce an interactive product demo that profiles Evolve IP’s features and benefits.

Glossary:
G2M = Go to Market