Webinar series’ averages 55% attendee rate for software providers.
IBM Cognos provider rebrands to put sales team in better position.
BCM playbooks feed marketing channels with educational content.
Mobile, search engine-focused websites designed to capture leads.
Integrated event programs drive more traffic, convos, and leads.
Proactive PR boosts industry recognition, SEO, and sales convos.
Short benefit-based videos introduce communities to key, new offerings.
Outreach/training of DoD IT buyers contributes to $5B cost avoidance.
Collateral best practices strengthen programs to improve sales ops.