B2B Tech: The Remote Marketing Cubicle Celebrating 15th Year

700x400_tme_linkedIn-15 Year Celeb

Crossing into 2000 many small tech firms and dot com startups hit the wall, racing fast for an IPO or acquisition. This left doubt and trust issues with many tech buyers. It took time to shed the residue, but the ones that survived refocused their companies to grow, NOT flip.

Many of these small companies were left underserved with marketing due to budget constraints—something me and my colleagues saw firsthand during our corporate days. We also saw how mergers and acquisitions spawned many business units that required high volume marketing at a pace that could not be maintained.

Enter TME’s Remote Marketing Cubicle in 2003, a unique marketing management engagement model that offers an affordable employee-like alternative to growing internal resources. We are pleased to celebrate 15 years partnering with early and next stage tech firms who sell software and web apps, hardware and devices, and professional services.

TME was founded to provide an alternative to these 5 recurring problems we had faced:

1. Traditional agencies act like bees on honey, drive-up windows

We saw how small businesses would operate in survival mode due to budget and resource limitations. As a result, they turned marketing off-and-on “as needed”, thus taking a scattershot approach. A traditional agency is happy to indulge this need without learning the client’s business and sales process or commit to results.

At TME we believe success can only be achieved through strategic thinking, planning, and action—integrated marketing is a must. We created an affordable fixed fee engagement model that enables early and next stage businesses get what they really need—a dedicated, proactive day-to-day marketing manager that brings an experienced voice to the table to generate demand and support sales. This resource is then supported by a diverse team of creative processions that execute programs and deliver results. All of this is provided for less than the salary of one employee and without the overhead.

2. Small tech business leaders were burdened with developing content

We often saw how small businesses rely on a jack-of-all-trades approach with every resource wearing many hats. Many times presidents and CEOs would find themselves having to temporarily shift focus to create a marketing asset or sales tool when they really needed to be steering the ship. Instead, TME converts leaderships’ vision and goals into strategic plans and positioning. While leadership stays focused, we work opportunistically to create content, feed marketing channels, and generate demand with measurable marketing tactics.

3. Sales and marketing teams operated on separate islands

Time and again we saw how marketing was used for isolated immediate sales needs—create a brochure for one, specific meeting, setup an event, send out a press release, etc. At TME we preach sales and marketing alignment—the teams must work in concert to be effective. We also insist that content has a purpose and that purpose should be demand generation. We align with sales by clarifying where are roles start, overlap, and end. With an explicit sense of our respective and shared roles in the sales process, we can be more efficient and successful.

4. Subject matter experts were untapped goldmines of valuable insights

Understandably, SMEs most often spend their days head’s down working on the task at hand, dedicated to the smallest technical detail. Whether or not they realize it, in doing so, they are generating the exact nuggets that marketing needs to access to feed marketing channels with relevant, timely content. Without the right process in place becomes time-consuming or even impossible to unearth that value. We have created and refined a collaborative approach that enables us to extract SME gold without burdening their limited time.

5. Many big thinkers, not enough know-how to execute marketing

We saw too many meetings and no results because resources are haphazardly kicking the can down the hallway rather than taking proactive accountability for next steps. At TME we can translate business vision and mission into a concrete, strategic plan. We come to the office every day knowing exactly what we are working on and where we are headed. And because we bring an external perspective, we help clients get out of their own way with focused, measurable programs delivered by TME’s experienced marketing professionals.

If any of these barriers sound familiar, Talk to Us.

Share This:
Facebooktwittergoogle_pluslinkedinmail

B2B Tech Myth #4: SME’s Should Remain Head’s Down in Development Mode at all Times

Your subject matter experts (SMEs) are a veritable goldmine of untapped resources that marketing should leverage. Understandably, SMEs most often spend their days head’s down working on the task at hand, dedicated to the smallest technical detail—especially those focused to innovate technology such as software and web apps, hardware and devices, and professional services. Whether or not they realize it, in doing so, they are generating the exact nuggets that marketing needs to access to feed marketing channels with relevant, timely content. Without the right process in place becomes time-consuming or even impossible to unearth that value. We have created and refined a collaborative approach that enables us to extract SME gold without burdening their limited time.

TME’s Remote Marketing Cubicle was founded in 2003 to provide an alternative to recurring problems like this—something me and my colleagues saw firsthand during our corporate days.

If these barriers sound familiar, Talk to Us.

B2B Tech Myth #1: “Drive-up Window” Style Marketing Creates Demand

B2B Tech Myth #2: Small Business CEOs Should Devote Time to Creating Marketing Content

B2B Tech Myth #3: It’s OK for Sales and Marketing to Operate on Separate Islands

B2B Tech Myth #4: SME’s Should Remain Head’s Down in Development Mode at all Times

B2B Tech Myth #5: Big Marketing Thoughts Inevitably Lead to Action

Share This:
Facebooktwittergoogle_pluslinkedinmail

B2B Tech Myth #3: It’s OK for Sales and Marketing to Operate on Separate Islands

Time and again we see how marketing is used for isolated immediate sales needs—create a brochure for one, specific meeting, setup an event, send out a press release, etc. This is transactional marketing—a tactical drive up window per say.

Offering one-off sales support flexibility is good, but marketing should focus 70-80% of its time on deploying proactive, integrated tactics that attract new prospects at the top of the sales funnel captured in a CRM, then help motivate those prospects along the B2B buyer journey from a MQL to a SQL ready for hand-off to Sales. (Make sure everyone is using the same lead management terminology!) Alignment is critical for the growth of the company.

We also insist that content has a purpose and that purpose should be demand generation. We align with sales by clarifying where are roles start, overlap, and end. With an explicit sense of our respective and shared roles in the sales process, we can be more efficient and successful.

TME’s Remote Marketing Cubicle was founded in 2003 to provide an alternative to recurring problems like this—something me and my colleagues saw firsthand during our corporate days.

If these barriers sound familiar, Talk to Us.

B2B Tech Myth #1: “Drive-up Window” Style Marketing Creates Demand

B2B Tech Myth #2: Small Business CEOs Should Devote Time to Creating Marketing Content

B2B Tech Myth #3: It’s OK for Sales and Marketing to Operate on Separate Islands

B2B Tech Myth #4: SME’s Should Remain Head’s Down in Development Mode at all Times

B2B Tech Myth #5: Big Marketing Thoughts Inevitably Lead to Action

Share This:
Facebooktwittergoogle_pluslinkedinmail

B2B Tech Myth #2: Small Business CEOs Should Devote Time to Creating Marketing Content

We often see how small businesses rely on a jack-of-all-trades approach with every resource wearing many hats. Many times presidents and CEOs would find themselves having to temporarily shift focus to create a marketing asset or sales tool when they really needed to be steering the ship. Instead, marketing should convert leaderships’ vision and goals into strategic plans and compelling positioning no matter how technical or complex the topic may be. While leadership stays focused on growing the business, marketing can work opportunistically to create content, feed marketing channels, support the sales process, and generate demand with measurable marketing tactics.

TME’s Remote Marketing Cubicle was founded in 2003 to provide an alternative to recurring problems like this—something me and my colleagues saw firsthand during our corporate days.

If these barriers sound familiar, Talk to Us.

B2B Tech Myth #1: “Drive-up Window” Style Marketing Creates Demand

B2B Tech Myth #2: Small Business CEOs Should Devote Time to Creating Marketing Content

B2B Tech Myth #3: It’s OK for Sales and Marketing to Operate on Separate Islands

B2B Tech Myth #4: SME’s Should Remain Head’s Down in Development Mode at all Times

B2B Tech Myth #5: Big Marketing Thoughts Inevitably Lead to Action

Share This:
Facebooktwittergoogle_pluslinkedinmail

B2B Tech Myth #1: “Drive-up Window” Style Marketing Creates Demand

TME’s Remote Marketing Cubicle was founded in 2003 to dispel and correct the marketing myths (in particular the following 5) we saw that crept into corporate culture and stalled business growth. Instead, our alternative supports the sales process and ensure sales and marketing are properly aligned.

700x400_tme_linkedIn-images_Detour

B2B Tech Myth #1: “Drive-up Window” Style Marketing Creates Demand

Small businesses often operate in survival mode due to budget and resource limitations. As a result, they turn marketing off-and-on “as needed”, resulting in a scattershot approach. All hands are on deck. Junior marketing staff are often eager to help, but lack experience. A traditional agency is happy to indulge quick fix needs, but will not learn the client’s business/sales process or commit to results. This type of transactional marketing yields little, if any, return and requires an excessive investment of time and money.

At TME we believe success can only be achieved through strategic thinking, planning, and action—integrated marketing is a must. We created an affordable fixed fee engagement model that enables early and next stage businesses get what they really need—a dedicated, proactive day-to-day marketing manager that brings an experienced voice to the table to generate demand and support sales. This resource is then supported by a diverse team of creative processions that execute programs and deliver results. All of this is provided for less than the salary of one employee and without the overhead.

TME’s Remote Marketing Cubicle was founded in 2003 to provide an alternative to recurring problems like this—something me and my colleagues saw firsthand during our corporate days.

If these barriers sound familiar, Talk to Us.

B2B Tech Myth #1: “Drive-up Window” Style Marketing Creates Demand

B2B Tech Myth #2: Small Business CEOs Should Devote Time to Creating Marketing Content

B2B Tech Myth #3: It’s OK for Sales and Marketing to Operate on Separate Islands

B2B Tech Myth #4: SME’s Should Remain Head’s Down in Development Mode at all Times

B2B Tech Myth #5: Big Marketing Thoughts Inevitably Lead to Action

Share This:
Facebooktwittergoogle_pluslinkedinmail